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The 22 Immutable Laws Of Marketing (Paperback)

The 22 Immutable Laws Of Marketing (Paperback)

Price :
Rs.225 Rs.203Save: 10% off
Quantity :  
  • 5 Units in Stock
  • Author: Al Ries, Jack Trout
  • ISBN No: 9781861976109
DESCRIPTION

The 22 Immutable Laws Of Marketing(Paperback)

 Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and other that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. With irreverent but honest insights, and ofter flying in the face of conventional, but not always successful wisdom, they give us:

The Law Of Candour
Be honest with your audience, point out the negatives, and improve your credibility
The Law Of Line Extension
Don't try to be all things to all people; companies that overextend themselves consistently lose market share
The Law Of The Ladder
The battle isn't lost if you fail to be No. 1
The real-life examples, commonsense suggestions and killer instincts contained in The Immutable Laws of Marketing are nothing less then rules by which companies will flourish or fail.

Table Of Contents
Introduction
1. The Law of Leadership
2. The Law of the category
3. The Law of the Mind
4. The Law of the Perception
5. The Law of the Focus
6. The Law of the Exclusivity
7. The Law of the Ladder
8. The Law of Duality.
9. The Law of Opposity
10. The Law of Division
11. The Law of Perpective
12. The Law of Line Extension
13. The Law of Sacrifice
14. The Law of Attributes
15. The Law of Candor
16. The Law of Singularity
17. The Law of Unpredictability
18. The Law of Succes
19. The Law of failure
20. The Law of Hype
21. The Law of Acceleration
22. The Law of Resources Warning
Index


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