DESCRIPTION
Blue Ocean Strategy(Audiobook)
Winning by not competing! Thisinternational best seller upends traditional thinking with principles and toolsto make the competition irrelevant.
In an audiobook that challenges everythingyou thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow'sleading companies will succeed, not by battling their rivals for market sharein the bloody "red ocean" of a shrinking profit pool, but by creating"blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves,
spanning more than 100 years and 30 industries, they provide a systematicapproach that every company can use to render rivals obsolete and unleash newdemand:
. Reconstruct market boundaries
. Focus on the big picture
. Reach beyond existing demand
. Get the strategic sequence right
. Overcome organizational hurdles
. Build execution into strategy
After reading BLUE OCEAN STRATEGY, you willnever again see your competition in quite the same light. Kim and Mauborgnepresent a compelling case for pursuing strategy with a creative, not combative,approach. Their emphasis on value innovation and stakeholder engagement alonemake this book a must-read for both executives and students of business.
Carlos Ghosn, President and CEO, Renault& Nissan Motor Co., Ltd.
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