+919599017181, 011 - 23327181, 23718152

Blue Ocean Strategy(Audiobook)

Blue Ocean Strategy(Audiobook)

Price :
Rs.599 Rs.569Save: 5% off
Quantity :  
  • 5 Units in Stock
  • Author: Renee MauborgneW. Chan Kim
  • Published By:Reado-Audio Book)
  • Language: English(Lenth-6 hrs and 10 mins)
  • ISBN No: 9789381264539

Blue Ocean Strategy(Audiobook)

Winning by not competing! Thisinternational best seller upends traditional thinking with principles and toolsto make the competition irrelevant.

In an audiobook that challenges everythingyou thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow'sleading companies will succeed, not by battling their rivals for market sharein the bloody "red ocean" of a shrinking profit pool, but by creating"blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves,

spanning more than 100 years and 30 industries, they provide a systematicapproach that every company can use to render rivals obsolete and unleash newdemand:

. Reconstruct market boundaries

. Focus on the big picture

. Reach beyond existing demand

. Get the strategic sequence right

. Overcome organizational hurdles

. Build execution into strategy

After reading BLUE OCEAN STRATEGY, you willnever again see your competition in quite the same light. Kim and Mauborgnepresent a compelling case for pursuing strategy with a creative, not combative,approach. Their emphasis on value innovation and stakeholder engagement alonemake this book a must-read for both executives and students of business.

Carlos Ghosn, President and CEO, Renault& Nissan Motor Co., Ltd.


All prices on this website are subject to change without notice. Whilst we make every effort to provide you the most accurate, up-to-date information, occasionally, one or more items on our website may be mis-priced. In the event a product is listed at an incorrect price due to typographical, photographic or technical eroror or error in pricing information received from our suppliers, Tagon(Lakshmi Book Store) shall have all the right to refuse or cancel any order placed for product listed at the incorrect price.

If an item's correct price is lower than our stated price, we will charge the lower amount and ship you the item.

If an item's correct price is higher than our stated price, we will cancel your order and notify you of the price error and order cancellation. You will of course, have an opportunity to purchase the item at the correct price, if you so wish.