DESCRIPTION
Blink The Power Of Thinking Without Thinking (paperback)
An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person ...
This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.
About The Author
Malcolm Gladwell is an award winning staff writer for the New Yorker magazine. He is also the author of several best-selling books.
In The Tipping Point: How Little Things Make a Big Difference (2000) Gladwell observed parallels between the spread of infectious diseases and how fashions take hold. He looked for the fulcrum, the point at which seemingly small differences become a critical mass, converting the ordinary into the extraordinary.
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